Go-To-Market Salary Guide 2025

GTM Roles Covered

0 +

UK Salary Range

£35k - £ 0 K

Function Areas

Variable Comp Potential

50%- 0 %

Sales Leadership

Revenue leadership and strategic GTM roles

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Sample Roles

VP Sales: £200K - £250K+

Head of Sales: £140K - £220K

+ 5 other leadership roles covered

Sales Support & Engineering

Technical sales and pre-sales specialists

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Sample Roles

Senior Sales Engineer: £80K - £150K

Pre-Sales Solution Architect: £65K - £100K

+ 5 other technical sales roles covered

Customer Success & Account Management

Client retention and expansion specialists

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Sample Roles

Head of Customer Success: £110K - £170K

Senior Customer Success Manager: £65K - £90K

+ 6 other customer success roles covered

Key Market Insights

Variable Compensation: GTM roles feature 30-50% variable compensation for individual contributors
Equity Participation: Technology companies frequently offer significant equity upside potential
Career Acceleration: High performers typically advance within 18-24 months at each level
Industry Premiums: Fintech and enterprise software offer 15-25% salary premiums

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